Apple and HP brands

Survey aims to gather insights and perceptions about two the two brands - HP and Apple.

It will take less than 10 minutes to complete this survey.

Your participation in this survey is highly appreciated.
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1. Your occupation
Other
2. Your monthly income level
3. What is the importance of different aspects when deciding on which brand to purchase from? (Please range the aspects below assigning No.1 for the most important and No.5 - least important)
  Price
  Quality
  Brand
  Design
  Features and specifications
4. Which product first comes to your mind, thinking about the brand "Apple"?
5. Which product first comes to your mind, thinking about the brand "HP" (Hewlett-Packard)?
6. Please indicate the characteristics that best describe brands "Apple" and "HP":
 
Apple
HP
Both
None
Innovative
    
Friendly
    
Funny
    
Attractive product design
    
Prestigious
    
Recognized
    
7. Please indicate the brand better suites these professions:
 
Apple
HP
Both
None
Accountant
    
Marketing manager
    
Artist
    
Teacher
    
Politician
    
8. Please indicate the price range of the products from these brands:
 
Apple
HP
Both
None
Too expensive
    
Price reflects quality
    
Would pay even more for some products
    
9. Which one of these two brands is socially responsible?
10. Which company would you like to work for?
11. Imagine that you have won a laptop in a competition. If you had to choose - which brand would you choose the laptop from?